Case Studies

Reading through these case studies will help you better understand how we work with clients and the variety of communications issues they have. You may recognise some of your own challenges in these examples.

A number of representation offices and business associations have worked with Impact Brussels to help strengthen their communications in order to raise their profile and achieve recognition for their results. Representation offices risk being 'forgotten' by their parent organisations if they fail to communicate the value they provide to their members or stakeholders. Doing this can be a challenge as representation offices often have limited resources to spend on communications activities. The solutions can take the form of earned media coverage, strengthened direct communications with stakeholders and parent organisations or a combination of the two.

A company in the financial sector was in a market that was gradually going through an internationalisation leading to both new opportunities and threats. In an effort to counter the potential threats and exploit the opportunities the company developed new services and started marketing its services abroad. Due to enhanced competition the company wanted its communications to reflect its international profile and new products. It also wanted to get more earned media coverage to get ahead of the competition. Impact Brussels helped creating appealing material for the media and assisted in pitching the news stories to journalists and editors. The work also included preparing customer cases for the company's marketing effort. The work resulted in frequent media exposure that profiled the company as a leading service provider in its sector.

An overseas export business wanted a more balanced presentation of a trade dispute between the EU and the United States. European producers wanted protection from imports from U.S. imports because they claimed that their American competitors received subsidies from the government. The American producer believed the picture was more nuanced. Impact Brussels assisted the company in getting exposure in the media for its views.

A global company wanted to strengthen its position with several EU institutions, primarily members of the European Parliament. Impact Brussels proposed that the company host an event for the parliamentarians to introduce them to the idea of campaigning for their election on the Internet. This was done mostly on the basis of experiences from US presidential campaigns.