Is This You?

Impact Brussels helps small and midsize companies and organisations in a variety of sectors get recognition from members, clients and stakeholders.

Many of our clients are professionals in small front-end operations such as representation offices of companies, regions or business associations who want to step up their communications effort to get the impact they desire. We also assist communications departments of companies and organisations in media relations.

For all our clients communications is important to their business or their organisation's activities. They are highly skilled professionals in positions with communications responsibilities, but often they are not trained communicators. Or they simply don't have time to do it all.

Below are examples of some of the challenges we help our clients handle. Perhaps your organisation is in a situation similar to one or more of these?

You head the Brussels representation of a business association or a region, you probably have a website, and your members or stakeholders expect you to inform them about policy developments, opportunities and results in a structured way. Communications is not your professional field however, so organising and executing communications activities is very time consuming, and you are not satisfied with the results.

Public affairs is your professional field of activity, and you are good at it. You also have communications responsibilities, but so far you have put these off. You are not sure how to start and structure these activities, not to mention how to create content, but you feel pressure is mounting on you to get these activities started.

You keep your organisation and its stakeholders informed through newsletters and your website and this works fine. From time to time, however, you have information that you would like to offer to the media, but you have no experience working with the media. What sort of news are professional journalists interested in, and how should you approach them?

You want to be able to communicate effectively with your own organisation, its stakeholders and through the media, but you know you currently do not have the skills and techniques to do this effectively. You are looking for an efficient way to acquire these skills and at the same time take care of your other responsibilities.

Your organisation is not represented in Brussels, but due to European policy initiatives important business aspects are now at stake. You must act, but you have very limited experience with the European institutions. Who should you contact? How should you present your case, and when?

You need regular briefings on current EU policy initiatives that may affect your organisation's activities. You are not yet sure what direction these initiatives will take, but you need to follow them so you are able to act, if necessary.

If any of these challenges resonate with you and your situation we can help. But our services are not for everyone.

Is Impact Brussels For You?

Like everything worth doing in life, effective communications takes effort to get it right.

Our clients understand that in order to communicate effectively they must communicate regularly. Effective communications is a matter of skill and technique, but equally important are credibility and trust. Credibility is gained over time as you demonstrate that what you say is what you do.

Our clients also understand that to achieve impact you must communicate at a certain level of professionalism. The quality of your communications must be consistent and you must use the proper channels of communications to reach your audience. If you fail to meet your quality standards and your communications becomes inconsistent, you'll lose impact and credibility.

Therefore, our clients tend to see communications as a long-term commitment, not a quick fix and never a hit and run. Communications with stakeholders, clients, customers and the wider public is at its best when it's built on credible relationships.

The good news is that the more you communicate the better you get at it, and along the way you gain credibility and impact that'll help leverage your activities or your business.

Now that you know more about who we serve, please take a look at how we work by clicking here