It's All About Your Impact

Whether you are looking to start new communications activities or strengthen existing practices we can help you plan, organise and execute these to maximise your impact.

We can do it together with you, or we can help you set up the activities and prepare you to take over the work on your own. We can also manage part of your activities on an on-going basis.

No matter which approach suits you best you can rest assured that we will do our utmost for you in order to make the most of your communications effort.

Our clients can expect their communications activities to develop quickly and deliver maximum impact and recognition for their organisation.

If your current communications activities fail to produce the desired results yet consume much of your time and resources, we will help you plan and organise your activities so that your communications will be effective and work for you. We will advise you on how to calibrate your activities and give you powerful tools and techniques applied by professional journalists and marketers every day to create attention for their messages.

If you are stuck in a communications rut we can get your communications up and running with a very short lead time. We will advise you on how to make the most of your resources and prepare a simple and efficient action plan that will take you through your work in a carefully structured manner.

Working with the media to boost your communications may seem risky and difficult. It really isn't, but you need to be familiar with how the media works and how information works for the media. At Impact Brussels we have many years of hands-on experience in and with the media. We can help you plan and prepare your media relations effort so that you maximise the probability of achieving media coverage. Media relations should be seen as an on-going effort, and if media relations are relevant for your organisation you should expect positive results in terms of coverage.

If insufficient writing skills are holding you back, we will help you and your colleagues gain momentum. Through a workshop you will learn fundamental and powerful writing skills and techniques. All written and much oral communications is based on writing skills, no matter where and how it is published. Your communications is your words. While the techniques you learn at our fast track workshop may not be sufficient to win a Pulitzer Price, you will certainly be capable of creating communications that works for your organisation.

European public affairs and communications are closely related activities. In many cases your public affairs effort can only be as successful as your communications. Many public affairs professionals, however, are not trained communicators. As professional communicators and experienced operators in Brussels we can help you translate your policy issues into strong and effective communications that will get your messages across to decision makers who may not be familiar with your field of activity.

No-Nonsense Approach

We take a very practical approach to communications. This activity must fit in with the daily work of our clients and communications is a 'real' activity that will take some time and effort no matter how you go about it. Our approach is a no-nonsense approach. We'll advice you to do what it takes to get the job done. No more, no less.

No nonsense doesn't mean no fun. A good sense of humor is an invaluable strength when you write text that is meant to attract the attention of other people. If you enjoy the process it's easier for you to create captivating messages. Communications is a game and playing it can be fun.

A practical approach is also a flexible approach. As a small company we are very flexible and we are usually able to work around your schedule.

We Play By The Rules

Communications is a rule-based activity. Learn the rules and stick to them and you'll be able to play the game well. Break the rules and you may ruin your reputation sooner than you realise - especially if you play in public with political or commercial aims. Exaggeration and overselling are no-goes in professional communications.

At Impact Brussels we assume that our clients are in the communications game for the long run, to build their reputation and their business.

Every organisation has a communications potential that is a function of the nature of its activities. Some organisations make it to the front page time and again while others never appear in the media. There is nothing wrong with this as long as your organisation exploits its full potential.

Underperforming can be every inch as dangerous as exaggerating in communications. We help our clients strike a sustainable balance between underperforming and overselling when they communicate.

Your Bonus: We Promise To Be Unstintingly Honest With You

When you publish your messages in print or online media you stick your neck out. You must do this if you want others to know what you think and represent. You want to build your reputation, you want to be known for all the good reasons. You'll only succeed in this, however, if you stay loyal to your own long-term interest, and we are prepared to go a long way to help our clients stay on track.

We would never hesitate to say "no" should a client be tempted to communicate in a short sighted way that, in our view and from our experience, would only serve to deplete and damage our client's reputation.

We consider this approach the best assurance we can offer our clients. After all, communications is about credibility, and in the digital age hard-earned credibility can be easily destroyed in a matter of minutes.

Now that you know what you can expect from working with us you may want to take a look at our services