Make The Most Of Your Resources
No two organisations are the same, and more often than not Impact Brussels' services are tailor made to suit the individual needs of our clients.
Small and midsize organisations and companies are often forced to combine public affairs, public relations and marketing activities. Thanks to the internet these activities have become deeply integrated. Impact Brussels provides services that cover all of these functions - the core of your communications activities.
We can help you plan and develop content for your communications activities and help you follow through with your plan. We can train you to communicate effectively, not the least through applying powerful writing techniques. Yes, that's right, even in the digital age writing skills can still make or break your communications. Our area of expertise is knowing how to create communications that works for your organisation or company.
Our Range Of Services
Our services typically fall within the categories below.
1. Communications For Organisations And Companies
To give you a better understanding of the content of our services here is a list of the questions we can help you answer, and the tasks we can help you perform:
A. Plan Your Communications
Define the long-term, or strategic, aim of your communications activities. Translate your long-term aim into short-term action, or tactics. This includes answering the following question:
What are the values and contributions you want your organisation to be known for?
When should you communicate and who is your audience?
Which channels of communications should you use to reach your audience?
What are the messages you want to convey to your audience?
B. Organise Your Communications
Establish the practical frame work that will enable you and your colleagues to do the actual work in a well-timed and structured way. This includes answering these questions:
How do you set up and prepare the communications channels you want to use (websites, newsletters, format of press releases, blogs etc.)?
Who should maintain your communications channels?
Who should prepare your messages and create content for your communications activities?
Do you and your colleagues currently have the necessary writing skills to create content for your communications activities?
C. Execute Your Plan
Create appealing content that will bring your messages across to your audience. This includes performing these tasks:
Create content for your particular audience and mix of communications channels.
Publish/distribute your content.
Perform events related to your communications such as press conferences.
Track the impact of your communications effort and adjust accordingly if necessary.
2. Communications & European Public Affairs
Public affairs and communications are closely related activities and we can help public affairs professionals translate their issues into effective communications. Our services include:
Developing your messages.
Creating presentations (one-pagers, executive summaries etc.) of your position.
3. European Public Affairs Services
If your company or organisation is not represented in Brussels we can facilitate your public affairs effort. Our services include:
Identifying key contacts in EU institutions and researching your issues.
Setting up meetings and preparing these in close collaboration with you.
Monitoring EU policy initiatives that may affect your sector or business.
4. Workshops
Impact Brussels offers in-house workshops covering key aspects of communications activities for small and midsize companies and organisations. Our workshops will be adjusted to your needs and could involve these modules:
Develop your communications plan
Your communications plan is your ticket to well planned and structured communications activities. You will learn how to integrate communications activities in your planning and how to develop a simple yet effective communications plan that will help you organise your work.
Create clear and powerful messages for your communications
Your written communications is only as effective as your writing skills. Good writing skills are just as important today as they were 20 and 30 years ago. In fact they are more important today because today there are many more ways in which you can communicate and each channel has its own properties. No matter how you intend to get your messages across to your audience you need effective writing skills to achieve impact.
The list of our services gives you an overview of what we do. You may want further information about specific activities and we invite you to call us or email us to set up a meeting by telephone or in person.
+32 (0)484 253 731
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Frequently Asked Questions
You may also want to take a look at our FAQ section where we answer some of the questions we receive about our services. Please click on the link to go to our FAQ