Articles

 FREE teleseminar with Jens Thomsen of Impact Brussels
For professionals with communications responsibilities: 

How to Take Control of Your Communications
And Consistently Reach Your Audience
With High-Quality Information

Why basing your communications activities on your own creation
and frequent distribution of information can significantly increase
your organisation's credibility and impact

Positive media coverage can markedly boost the credibility and visibility of your organisation, but it may not happen often and ultimately it's up to the media to decide whether or not it will happen. If you only leave your communications in the hands of the media and other external actors you also leave your impact at the mercy of these actors.

Of course this is not a problem if your organisation consistently generates news that journalists would kiss your shoes to get their hands on, but very few organisations and companies are consistently in such a favorable position.

What you want for your organisation in stead is to firmly put yourself in the driving seat of your communications activities so you gain control of your communications impact. This is not that hard to achieve, and you already have more than what it takes in terms of communications channels and equipment.

What can be a little tricky however is getting in place effective practices and routines that will allow you to get your messages in front of your audience at least monthly. If you think there may be something lagging in these activities in your organisation this teleseminar is for you.

Join me for this free training seminar on 31 January at 12:00 CET where you'll learn:

why communicating regularly and consistently about your organisation's activities is important to its credibility and impact

what you should communicate about and in what format

how you can plan and organise your communications and what effective routines can do for your communications impact

the main technical components that you'll need to create and distribute communications content for your audience.

It's easy to sign up and participate. Just use the form to the right to register for this free training teleseminar and you'll receive call-in time and details via email.

I'm looking forward to 'seeing' you on the call,

Jens